![]() Players watch over 60,000 minutes of videos each day and read over 275,000 animal and plants facts a day that are throughout AJ. During that time, they have tons of opportunities to play and interact, and as I like to say – accidentally learn. The average play session for our players is well above the average for online games – 60 minutes. But with a product that contains community, we are lucky to have other metrics that can gauge success – like engagement on and off the site. We definitely look at all the numbers that an average business looks at – revenue, sales, registrations, etc. What does success look like for a project like this? Is it simply numbers and registrations? How do you measure engagement or learning? We partner with National Geographic for much of our multi-media content, so as kids are playing, they can watch videos about animals in their habitats, play games with trivia about the natural world and interact with friends surrounded by artwork inspired by real world flora and fauna. I oversee in-game moderation, as well as all customer service and social media engagement efforts for our brands.Īnimal Jam is an online playground targeted toward children where players can become their favorite animals and play in a beautiful and immersive online world – filled with games, interaction and tons of learning opportunities. We hope we’ve answered your question, “What is Animal Jam?” So, don’t you think it’s about time you checked it out? Visit name is Joi Podgorny and I am the Director of Community Engagement at Smart Bomb Interactive, creators of various online and mobile games, including and Tunnel Town, on mobile. ![]() ![]() You won’t find outside advertising on Animal Jam, and they operate a strict privacy policy. The game activity is also strictly moderated to make sure that all Animal Jam play is safe. Parents have control over their child’s Animal Jam account settings, including the ability to manage their chat preferences. Jammers can play games, watch videos and make friends – it’s basically an animal lover’s dream! Is Animal Jam safe? From informative animal videos, National Geographic content and Animal Jam’s scientists answering questions. ![]() New educational videos are released every single day in Jamaa. And the best thing? These facts come from two renowned, real-life scientists, who each have their own activity areas in the game, full of facts, cool info and a place where they can also answer Jammers’ questions. Jammers can then choose to store their learnings in their Journey Book, to find again later. In exploring Jamaa – an exotic world where animals are disappearing and the environment needs your help – you’ll learn about different lands, ecosystems and animals.Īs a “Jammer” (a player) you’ll encounter plants and animals that hold cool information. The game itself aims to teach children about the beautiful and natural world around them, through educational, safe, fun play. Partnered with National Geographic, it encourages children to learn more about the environment. In fact, you’re free to customise your animal in whatever way you want, whether you dream of becoming a purple penguin or a glasses-wearing gibbon – it’s all possible in Jamaa. You can dress your animal in different accessories, colours and patterns. All the animals live in the virtual world of Jamaa, a tropical wonderland full of other animals looking to play games, have fun, chat and make friends, too!Īs you may have guessed, the animals of Jamaa are not your average fluffy critters. What is Animal Jam?Īnimal Jam is an online game recommended for children 9+ in which you become your favourite animal. Confused about Animal Jam? Here we explain exactly what Animal Jam is, how it works and why we love it – even for the most novice of gamers.
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